Svitch is not just a product, its an idea, a lifestyle, a movement, set forth to revolutionize the entire way of fitness through e-bikes. It started with a small and simple yet great idea to take a step towards green energy. While green technology, is the core of our product, we knew we could contribute way more. Thus, started the phase of ideation, where multiple ideas were shot in, many of them made their way through, and many of them were lost in oblivion during the process. We as a bunch of designers, engineers, managers and marketeers wanted something disruptive which as a product left no stone unturned. Henceforth, Svitch was born, or we would say made, with lot of perseverance, patience, sweat, sleepless nights and yes, lot of coffee and green tea. Come and join this revolution and be a part of the Svitch Army.